In Twitter’s latest appeal to one-up competitors, from Clubhouse to Patreon, the company announced today that it would begin rolling outapplications. during an Analyst Day event in February. Super Follows allow creators on Twitter to generate monthly revenue by offering paywalled content to followers who subscribe to them for $2.99, $4.99, or $9.99 per month. To be eligible, users over 18 must have 10,000 followers and at least 25 . Twitter will only take 3% of creators’ revenue after Play, in-app purchase fees are 30%, which means that creators will take home about two-thirds of what their followers are paying.
While creators who primarily engage with their audience on Twitter might benefit from having a way to monetize without directing followers to another app, the difference in payout here is stark. Once they exceed $50,000 of lifetime earnings on Twitter, the app will take “20% of future earnings after fees.” The 30% in-app purchase fee leaves creators with about half of their followers’ payments. Meanwhile, Patreon only takes between 5% and 12% of a creator’s earnings (bypasses in-app purchase fees since it’s a web-based platform). Creators might not abandon their existing Patreon systems for Super Follows, but at the very least, this could an additional income stream.
“Our goal is to elevate people driving the conversations on Twitter and help them earn money,” said senior product manager Esther Crawford. “We updated ourcuts after thinking about how we could support emerging voices on Twitter.” Ticketed Spaces seem more promising, though, since Clubhouse, Spotify Greenroom, and other competitors don’t offer similar options yet (Discord is portal, but they aren’t out yet). Through Ticketed Spaces, users can set their anywhere between $1 and $999. Creators can also limit how many tickets are sold, which might incentivize someone to use the $999 key for a one-on-one conversation with a celebrity (still… yikes?). is happening through push and in-app notifications. Users over 18 who have hosted three Spaces in the last 30 days and have at least 1,000 followers can apply for access.
Clubhouse and Instagram have features that let listeners tip speakers or award badges in a applications are available on iOS and Android. Twitter is adding a brand new Monetization button to the sidebar in the app, where users navigate to see if they’re eligible to apply to be part of the . These more broadly in the coming months.space, but the apps don’t yet allow advance ticket sales. Another way for is through Creator Funds. Spotify Greenroom and Clubhouse have for Creator Funds, but it’s unclear how the earning potential will compare with selling access to Ticketed Spaces on Twitter. This slew of updates to Twitter comes after activist shareholders attempted to oust CEO last year. Now, Twitter is rapidly adding new features and acquiring companies like Revue (a newsletter platform), Ueno (a creative agency), and Breaker (a social podcasting platform). Applications to use Super Follows and Ticketed Spaces are only available on mobile (so, no avoiding the in-app purchase fees). For people in the U.S., only iOS users can apply for Super Follows, but Ticketed Spaces