Microsoft today is introducing its own personalized news reading experience called Microsoft Start, available as a website and. It also integrates with other Microsoft products, including Windows 10 and 11 and its Microsoft Edge web browser. The feed will from news publishers. Still, in a way tailored to users’ interests, the company says — a customization system that could help Microsoft better compete with the news reading experiences , as well as popular third-party apps like Flipboard or SmartNews.
Microsoft says the product builds on the company’s legacy with mobile app for iOS or Android. The service will also power the News and Interests experience on the Windows 10 taskbar and the Widgets experience on Windows 11. It will also be available from the New in Microsoft Edge.like MSN and Microsoft News. However, it won’t replace MSN. That , despite the launch of this new, in-house competitor. To use Microsoft Start, consumers can visit the standalone website MicrosoftStart.com, which works on both Google Chrome and Microsoft Edge (but not Safari), or download the Microsoft Start
At first glance, the Microsoft Start website is like any other online portal offering a collection of news from various publishers alongside widgets for things like weather, stocks, sports scores, and traffic. When you click to read an article, you’re taken to a syndicated version hosted on Microsoft’s domain, including the Microsoft Start top navigation bar and react to stories with emojis while browsing the home page. is similar to the one offered today by Facebook, except that Microsoft has replaced Facebook’s controversial laughing face emoji with a thinking face. (It’s worth noting that the Facebook laughing face has been increasingly and mock people — even on stories depicting tragic events, like COVID death.)buttons below the headline. Users can also
Microsoft has But while online with its emoji: After you react to a story with an emoji, you only see your emoji instead of the top three and the total reaction count. web portals tend to be static aggregators of news content, Microsoft Start’s feed will adjust to users’ interests in several ways. Users can click a “Personalize” button to be taken to a goods from several high-level categories like news, entertainment, sports, technology, money, finance, travel, health, shopping, and more. Or they can search for types and interests that could be more specific or more niche. (Instead of “parenting,” for instance, “parenting teenagers.”) This recalls the recent update Flipboard made to its main page, the For You feed, which make similar choices.
As users browse their Microsoft Start feed, they can alick a button to thumbs uyoup or ,thumbs down an article to better adjust the feed to their preferences. Over time, the more the user engages with the content, the better refined the meal becbecomesays Microsoft. This customization will leverage AI and, as well as human moderation, the company notes. The feed, like other online portals, is supported by advertising. As you scroll down, you’ll notice every few one ad unit, where the URL is flagged with a green “Ad” badge. Initially, these mostly appear to be product ads, making them distinct from the news content. Since Microsoft isn’t shutting down MSN and is integrating this news service into several other products, it’s expanding the available advertising it can offer with this launch…