— — Apps

Lego should snap up this rapid-fire brick-finding iOS app – TechCrunch

2 Mins read

Lego has worked extremely closely with Apple over the years, experimenting with unreleased iOS tech and demoing it onstage at launch events like WWDC; this has included some pretty heavy tinkering on the augmented reality ARKit platform that they’ve integrated several of their play sets with, adding digital experiences to the physical toys. But one of the most impressive integrations between iOS tech and physical Lego bricks just popped up on the App Store, and it’s built by a team of fans. The new app Brickit aims to one-up what even the Lego Group has created with an app that uses computer-vision tech to make sense of a mountain of bricks quickly.

Users must haphazardly dump Legos into a single layer on the floor. From there, the app can quickly analyze and identify bricks in the collection and serve up some fun little projects where users have all or most of the bricks they need to build. The most impressive element of the app is its speed — it can make sense of hundreds of bricks in a pile within seconds. While I, unfortunately, don’t have access to a pile of Legos at the moment, a Tec. Lunch colleague demoed the app on iOS and similarly smooth results to the demo above, with some added loading time between discovery, and users can scroll through suggested projects. While navigating instructions, users are even pointed to the area in the brick pile where a particular needed piece is.

iOS app

What the Brickit team has done highlights the power of object recognition in the latest versions of iOS in a way that’s surprisingly useful for this very, very niche use case. As is, the app is a bit limited by the fact that it’s a third-party design. The App Store’s disclaimer page quickly specifies that this is not an app built by the Lego Group and that its developers are just fans of the product, not company employees. Hopefully, that prevents Lego from overzealously siccing its lawyers on them. Still, given the app’s impressive use of Apple hardware, the company would be better off acquiring the app.

With the LegoWith19 acquisition of BrickLink, it’s clear the company has been aiming to capture more of the community fandom around aftermarket creations. Here’s a lot more than Brickit could do with first-party access, mainly in terms of access to integrations with existing libraries of Lego instructions. Following the company to build up a database of the actual bricks, a user has in their possession, thus gaining some insights into the collections of sets they own, would undoubtedly be valuable data to Lego. The Bracket app is limited to iOS; the company’s website indicates the team will launch an Android app by the fall.

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