People change, things change, and everything changes with time. But there will always be one or more reasons behind the changes. Sometimes we come to know the reason, and sometimes we don’t. As long as you are online, you must understand that the Google logo has changed many times. And there are indeed some or many thoughts behind these changes in the Google logo. Do you know or want to know the reasons or thoughts behind these changes? If you’re going to see it, you must review the article below.
The founders of Google are Larry Page and Sergey Brin, and the CEO of Google is Sundar Pichai. It was founded on 4th September 1998 in Menlo Park, California, United States. Now, It has gained much more popular among the people. Every android and windows user has built-in Google features while purchasing their phones and laptops, respectively. So if you are an android or windows user or not, you must have noticed the colors in all applications of Google. They are red, green, yellow, and blue. Each color possesses some meanings or thoughts, just like the revolutions of its logos.
While the red color radiates excitement, passion, and urgency, on the other hand, the yellow color evokes cheerfulness, optimism, and brightness. The blue color is for the trust and security of the users. The green color stands for showing that they will not break the rules. Where red, blue, and yellow are the primary colors used in the Google logo, green is the lone secondary color used in the “L” letter of the Google logo.
The logo of Google has changed seven times since then. The 1st one was the pre-launch of Google. The 2nd was for one month, from the launch day, September 1998, to the next month, October 1998. Then, from October 1998 to May 1999, the 3rd logo continued for eight months. The 4th logo remained for 11 years, from May 1999 to May 2010. From May 2010 to September 2013, the 5th logo of Google was there. After that, in September 2013, the 6th logo of Google was introduced, which remained for two years, up to September 2015. And from 1st September 2015 to the present day, the Google logo has been there for Android, Windows, and Linux users for five years. So these are the period or life span of each of the 7 Google logos.
Ruth Kedar is the graphic designer who has introduced the colorful logos of Google. The current Google logo submitted on 1st September 2015 resembles the alphabet logotype. When the last time the logo was launched, the CEO of Google wrote in his posted blog, “ Google is not a conventional company. Our mission – to make the world’s information and make it universally accessible and useful – continues to evolve… a new brand identity that aims to make Google more accessible and useful to our users – wherever they may encounter it.”
The interesting fact about Google’s logos is they all have relativity entirely to the word “Google” or its first logo. Over 20 years, Google’s logo has undergone many redesigns, tweaks, and overhauls. There is a say that changes should occur with time, but they should not change the primary identity. Likewise, Google is following the rule, as there are many changes in the graphics of the Google logo, but the word has not changed as its primary identity.
The best thing about the Google logo is its simplicity, user-friendly, and approachable style. It is understandable by all kinds of users to make it user-friendly and straightforward. Even the logo “G” is derived from the word Google itself. The letter “G” also has all the colors used in the Google logo. All the colors are sequenced in the G letter to get eye movement around the letterform “G.,” But it has increased visual weight. It stands small while sharing enough space for other elements when needed.
Even motioned Google doto ts state the dynamic and perpetual state of the logo. The drops in motion evoke the intelligence of the work of Google and indicate that Google is now working for the user. The dots contain all the Google colors used in its logo itself. Listening, thinking, replying, incomprehension, and confirmation are expressions developed in the Google dots. The motion of bubbles is designed for its consistent paths and timing, although it seems spontaneous. The bubbles are moving along geometric arcs and following a sharp easing curve that is a standard set.
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